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Our values

Our values

Our values in 3 words and 3 definitions :


To dare is vital to our leadership. It spurs all our employees to action and helps them make decisions in a complicated and unpredictable world. Our agile organization and teams’ encourage creativity and challenges of the status quo. Daring fuels innovation and performance in all of our occupations.


We commit individually and collectively to operational excellence in all of our activities. Our commitment further extends to taking into account the expectations of all our stakeholders, including our employees, consumers, institutions, clients and suppliers, in our decision. We contribute to the achieving the Group's ambitions through the skill development, quality requirement and respect for our environment.


For us, caring is the guiding spirit in our internal and external company relation, a spirit reflected in our "Sharing smiles“ signature. We believe strongly in relations that are close, straightforward and demanding but fair. We nurture a climate of trust and respect that cultivate the desire to grow, act and succeed. Like our brands, we are convinced that optimism and enthusiasm make all the difference as positive transformative factors in society.